Caterpillar Inc., together with Zeppelin Baumaschinen GmbH, a Caterpillar dealer for Germany, showcased its machines, engines and customer solutions to thousands of visitors last week at bauma 2010. Throughout the week-long event, visitors saw Caterpillar machines and equipment on display with an increased focus on the company’s commitment to sustainable development.
“Bauma provides us a tremendous opportunity to engage our customers and showcase Caterpillar products and services in a region of the world that is important to the company’s success and future growth,” said Doug Oberhelman, Caterpillar vice chairman and CEO-elect. “The visitors to the Caterpillar exhibit will see updates to product lines and state-of-the-art technologies that are more environmentally and economically sustainable.”
Caterpillar products were showcased by industry: Paving and Road Construction, Heavy Construction, General Construction, Quarry and Aggregates, Industrial, Rental and Work Tools. The overarching theme of the Caterpillar exhibit — “Your Success. Our Commitment.” — promotes the company’s dedication to working with customers to achieve their goals. The central area of the 26,000-square-foot show floor, “Sustainable Solutions for Your Success,” showcases Caterpillar’s approach to sustainable development. Visitors will see firsthand practical business solutions that provide sustainable benefits. Some of the main attractions include:
• Tier 4 Interim / Stage III B Integrated Emission Solutions
• Site Management with eco-operator training
• High Performance Protection with contamination control, equipment inspection and protection
• Connected Worksite featuring a Cat 140M Motor Grader, ProductLink and Accugrade
• Built to be Rebuilt featuring a Cat-certified rebuild machine, remanufactured engine and dealer consultancy services.
“Despite the many changes to the global economy since bauma 2007, Caterpillar’s commitment to sustainability has not wavered, in fact, the downturn helped secure sustainability’s place at the core of our long-term strategy,” Oberhelman said. “We are making sustainable development part of how we do business. Over the next 10 years, the most successful companies will be those that integrate sustainability into their core business. That's what we are doing at Caterpillar, and we’re helping our customers do the same.”
New products on display include the 336E and 374D L hydraulic excavators, the D7E track-type tractor, 434E and 432E backhoe loaders, TH417 telehandler, AP555E asphalt paver, DEM50 demolition excavator, updated 988H large wheel loader and several work tools. Many are on display for the first time to the European, African, Middle Eastern and Commonwealth of Independent States markets.
Caterpillar is headquartered in Peoria, Ill.
