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News & Analysis

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Headline News

Optimistic But Guarded Respondents to Baird/RER Q1 Survey Averaged a 4 Percent Increase

It was the best year-over-year quarter growth in the past seven quarters.
April 9, 2026
Photo by KDM Hire (Kiloutou)
kdm_hire_delivery_vehicle
Headline News

France's Kiloutou Acquires Ireland’s KDM Hire

April 8, 2026
Photo by AXCS Equipment
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Supply Side

AXCS Equipment Names Brian Stewart Regional Sales Manager, South Central U.S.

April 8, 2026
Photo by JLG
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Aerial/Lifting

JLG Previews New 600AJ+ Boom Lift with Improved Boom Architecture

April 8, 2026
Photo by Sims Crane & Equipment
Sims Crane & Equipment appoints, from left, Derek Sather, Curtis Taylor, and Mike Kufferman, to executive positions.
Headline News

Sims Crane & Equipment Promotes Three Senior Leaders to Executive Positions

April 5, 2026
Photo by Manitowoc
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Cranes

Potain Celebrates 30 Years of Tower Crane Manufacturing in China

April 4, 2026
Photo by Sany
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Headline News

Sany Increases Revenue 14.7 Percent in 2025

April 3, 2026
Photo by CTOS
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Headline News

Custom Truck One Source Posts 13.2 Percent Rental Volume Jump in Fourth Quarter, 14.3 Percent for Full Year

April 2, 2026
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Headline News

Be Part of the New 2026 RER 100!

April 1, 2026

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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