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News & Analysis

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Headline News

Vertiv and Caterpillar Announce Energy Optimization Collaboration to Expand End-to-End Power and Cooling Offerings for AI Data Centers

Vertiv, a global leader in critical digital infrastructure, and Caterpillar Inc., a global leader in power systems, recently announced the signing of a strategic undertaking to...
Dec. 12, 2025
Photo by JLG
jlg_training2_1225
Aerial/Lifting

JLG Invests in the Future of Skilled Trades: Building Talent, Growing Communities and Upskilling Craft Professionals

Dec. 11, 2025
Photo by Hyundai/Kenney Machinery
hyundai_new_dealer_kenney_machinery
Headline News

120 Years in Business and Kenney Machinery to Sell and Service Hyundai

Dec. 11, 2025
Photo by Encon Equipment
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Headline News

Fast-Growing Kentucky-Ohio Rental Company Enters Cincinnati Market

Dec. 11, 2025
Photo by Sunbelt Rentals
sunbelt_rentals_at_tortuga_20252
Headline News

Slight Revenue Increase for Sunbelt Rentals in Fiscal First Half; Seven New Acquisitions

Dec. 11, 2025
Photo by Brass Knuckle
brass_knuckle_smartflex_bk360_gloves_cold_out_comf
Supply Side

Brass Knuckle SmartFlex BK360 Gloves Keep the Cold Out, and the Comfort In

Dec. 10, 2025
Photo by Opifex=Synergy Equipment
opifexsynergy_delivery_truck_1225
Headline News

Opifex-Synergy Secures $1.05 Billion in New Capital, Debuts in Public Bond Markets

Dec. 8, 2025
Photo by Juliana Halvorson
equipmentshare_roswell_turning_dirt
Headline News

EquipmentShare Breaks Ground on New Roswell, N.M., Branch

Dec. 7, 2025
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Headline News

Richard Frechette and Gary McArdle Named 2025 Rental Hall of Fame Inductees

Dec. 7, 2025

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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