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Headline News

Photo by Herc Rentals
Larry Silber, pictured, will transition to executive chairman of the board. Aaron Birnbaum, will succeed him as CEO, effective Jan. 1.Larry Silber, pictured, will transition to executive chairman of the board. Aaron Birnbaum, will succeed him as CEO, effective Jan. 1.

Aaron Birnbaum to Succeed Larry Silber as Herc CEO; Silber Will be Executive Chairman of the Board

The planned succession is effective Jan. 1, 2027. Birnbaum will join the company’s board of directors at that time.
Oct. 26, 2026
Photo by United Rentals
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Varied End Markets Will Drive Growth into Next Year, United’s Flannery Says

Oct. 26, 2026
Bobcat Company
Bobcat's RogueX3Bobcat's RogueX3

Bobcat RogueX3 Concept Loader Wins Red Dot Design Award

Oct. 23, 2026
Photo by EquipmentShare
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EquipmentShare Holds Beam-Signing Event at New Branch in Kings Park, N.Y.

Oct. 23, 2026
Photo by IPAF
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IPAF Presents International Awards for Powered Access 2026 in Istanbul

Oct. 23, 2026
ara_logo_1026ara_logo_1026

American Rental Association Launches Comprehensive, Rental Specific Carbon Reporting Guidance

Oct. 22, 2026
Photo by United Rentals
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United Rentals Enjoys Big Third Quarter Jumps

Oct. 22, 2026
Photo by Can Lift
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Business Info Analysis

CanLift Deploys AI Across Road Service Team and Advances Integration with Live Business Data

Oct. 21, 2026
Photo by EquipmentShare
equipmentshare_odenton_ribbon_cuttingequipmentshare_odenton_ribbon_cutting

EquipmentShare Raises 2026 Financial Outlook

Oct. 20, 2026

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Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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