Tsurumi Pump has launched a redesigned website, a vital move toward providing a more engaging, user-centric online experience. The new design boosts Tsurumi’s digital presence by prioritizing convenience and simplifying access to technical information and other resources.
The new website features a cleaner interface for easier navigation. Users can swiftly locate products with superior searchability and product selection tools. The improved shopping experience allows users to create an account or check out as a guest, simplifying the process. The website’s sleek design boosts analytics capabilities, optimizes SEO performance, and integrates social media more effectively.
“Our new website launch marks a significant step forward in our commitment to delivering an exceptional customer experience,” said Glenn Wieczorek, Tsurumi’s managing director. “With enhanced functionality, streamlined navigation, and detailed product information, we’re empowering our customers to make informed decisions. We’re excited to strengthen connections and provide greater value through this digital transformation.”
Serving all customer segments
Tsurumi’s revamped website includes various features designed to meet the diverse needs of its customers. Engineers can easily find technical specifications, while distributors and end-users can quickly access needed product data and Tsurumi event information. Each product page showcases high-resolution images and clear descriptions to ensure an informed decision is made.
The website design and functionality were shaped by extensive research and feedback. Surveys conducted with Tsurumi’s internal team and external customers identified key points and areas for improvement, resulting in a site that aligns with the preferences of the company’s varied customer base.
In addition to enhanced accessibility across all devices, the website complies with new ADA laws, making it more accessible for all users. It features a smooth checkout process to support purchasing decisions. A new contact form allows customers to easily connect with Tsurumi’s experts for guidance and inquiries. In addition, the site will be frequently updated with the latest company news, product updates, and trade show details.
Interactive learning
The new website features a video library, offering customers access to a wealth of educational content from Tsurumi’s YouTube channel. This supports the company’s broader digital strategy by enhancing online engagement, strengthening brand presence, and improving the overall shopping experience. The site is optimized for SEO, ensuring users can organically find Tsurumi products through search engines.
The website’s launch marks the beginning of Tsurumi Pump’s digital evolution, with plans for further improvements and new features in multiple phases, including a dedicated section for engineers and expanded functionalities.
To explore Tsurumi Pump’s new website, click here.
