Sunbelt Rentals Uses Sustainable Solutions to Power Tortuga Music Festival in Fort Lauderdale

Photos by Sunbelt Rentals

Sunbelt Rentals is continuing on its commitment to sustainable solutions at live events at this year’s Tortuga Music Festival, April 4 to 6, in Fort Lauderdale, Fla. Sunbelt Rentals is providing clean, energy-efficient battery power and serving as the title sponsor of Rock the Ocean’s Conservation Village Powered by Sunbelt.

“Our business model inherently supports the sharing economy, providing our customers access to lower-emitting equipment and innovative solutions that help them achieve their sustainability goals,” said Karen Beadle, senior vice president of sustainability at Sunbelt Rentals. “We are proud to work with Tortuga Music Festival and support their mission of ocean conservation and demonstrate how rental instead of ownership can be a force for positive environmental change."

This year, Sunbelt Rentals is bringing a comprehensive suite of low-emission equipment to Tortuga, designed to minimize environmental impact while powering a premium fan experience. These include:

●     Battery Energy Storage Systems (BESS) to reduce diesel generator usage.

●     Solar-powered light towers with zero emissions.

●     Amber lighting filters to protect from disorienting sea turtle hatchlings.

●     Ground protection mats to preserve sand and nesting areas.

Interactive exhibits 

Festivalgoers can engage directly at Rock the Ocean’s Conservation Village Powered by Sunbelt, where interactive exhibits highlight marine conservation efforts and everyday ways fans can protect ocean ecosystems.

Throughout the event, Sunbelt Rentals will display messaging highlighting the festival's dedication to environmental stewardship—reinforcing a message that resonates with fans: 70 percent say they’re more likely to support brands that align with their sustainability values¹.

Shared commitment to conservation

Set against Fort Lauderdale’s iconic beaches, Rock the Ocean’s Tortuga Music Festival is rooted in ocean conservation and environmental awareness. In 2024 alone, the festival eliminated more than 170,000 single-use plastic cups and more than 126,000 plastic bottles, reducing waste by more than 80 percent. With support from partners like Sunbelt Rentals, the festival continues to scale its environmental missions while educating and inspiring fans.

"Sunbelt has become the perfect partner to power what we’re building at Rock The Ocean’s Conservation Village,” said Chris Stacey, founder of Rock the Ocean’s Tortuga Music Festival. “They share our passion for protecting the planet, and their sustainable approach to events makes them a natural fit."

To learn more about Sunbelt Rentals and its commitment to providing innovative solutions that support sustainability goals, visit here. For more information about Rock The Ocean, check out https://www.rocktheocean.com/.

¹Live Nation Global Study 2023