Worldwide Power Products Names Director of Latin American Operations

Worldwide Power Products, a power-generation equipment provider to industrial clients worldwide, has launched a new program designed to provide on-the-ground, dedicated sales and service to its international customers. WPP is launching the program first in Latin America, where Marcello Lo Cicero was named director of Latin American Operations.

“International firms are increasingly recognizing the benefits of readily available new surplus and used generators and industrial engines from Worldwide Power Products, and we sell more power equipment globally than we do in the U.S.,” said Mark Lum, WPP executive vice president. “However, until now, the majority of our international customers have had to find us. With our new agent program, we’ll have on-the-ground representatives that can reach out to the many firms who will benefit from our equipment.”

Lum said that anyone interested in applying for the agent program for his or her country should contact him directly.

Lo Cicero will be actively recruiting, hiring and training new agents in Latin American countries. Lo Cicero, who has more than 17 years in the construction, power and industrial sectors, has broad international experience in developing new businesses, markets and distribution channels. Before joining WPP, Lo Cicero was director of operations in the Caribbean, Mexico and Central America for Aggreko, the world’s largest power products rental company, where he managed a $150 million power production distribution channel. Before joining Aggreko, Lo Cicero was territory manager for Caterpillar in Europe, Latin America and the eastern United States.