Rental One Launches New Logo, Opens San Marcos, Texas, Branch

Rental One, one of Texas’ largest equipment rental companies, has opened a new branch in San Marcos, Texas, and is introducing a new logo for Rental One and its supply division R1 Supply. With the new logos, Rental One has positioned itself for continued record growth and ease of recognition for customers wanting to benefit from the company’s equipment, commitment to service and logistics expertise.

The new look will make it easier to distinguish the brand from its competition and allows for added flexibility when branding equipment, haul trucks, store signage and team members on jobsites, the company said.

“Contractors, subcontractors and other construction professionals want to do business with our brands because of our industry leading equipment uptime, transparent, accurate and honest billing processs and our legacy of delivering dependability and value to every job,” said Rental One executive vice president Chad Alvarez. “We owe it to those we are privileged to serve to be distinctive, bold and forward-moving in our business practices as well as with our new look.”

“Our hope is that the new logos will be familiar to those that we have served for three generations while positioning us to attract new customers as well,” said company president Mike O’Neal. “The new logo incorporates an arrow pointing to the right, which symbolizes our commitment to continually improve and keep moving forward. This is essential to be able to fulfill our mission as a company. Second, the arrow points to the word ‘One.’ We are striving to be our customers’ No. 1 choice because of the value we can bring to them. Lastly the new logo font has the number 1 one integrated in the ‘R’. Again, our goal is to bring so much value to our customers that they choose us first for their equipment, jobsite container and construction supply needs.”

Rental One plans to roll out the new logo in phases over time, so customers should expect to see the ‘legacy’ logo they are familiar with for a while.

Rental One is headquartered in Colleyville, Texas, and is No. 61 on the RER 100. The company is owned and run by third generation local ownership.