Hertz Equipment Rental Corp. has hired rental industry veteran Carlo Cavecchi as vice president, specialty rental group, leading HERC’s specialty business segment, including Pump, Energy Services, HVAC and Industrial Small Tools. Cavecchi will report to chief operating officer Bruce Dressel.
In his new role Cavecchi will be responsible for leading the company’s growth into additional customer-focused specialty areas.
Since 2007, Cavecchi has been CEO of Ally Onsite, a specialized equipment and onsite services provider to the emergency restoration and oil field industries, primarily in the power generation area. Cavecchi began his career at the HSS Hire Group, one of the largest equipment rental companies in the U.K., becoming vice president of operations in 1995. In 1998, Cavecchi relocated to the United States as CEO of HSS Rentals Stores to lead HSS’ U.S. expansion efforts, leading the company to more than 70 locations in 14 states. After working with HSS, Cavecchi joined Home Depot, helping to develop Home Depot’s small tool and light equipment rental business.
“We are delighted to have Carlo join Hertz Equipment Rental,” said Larry Silber, president and CEO of HERC. “His energy and enthusiasm, coupled with his deep industry knowledge and significant P&L experience, make him a strong addition to our leadership team.
“Specialty services will continue to play an important role in enabling us to drive higher dollar utilization and enter into new markets,” added Bruce Dressel. “Given his customer-focused track record of growing specialty businesses, Carlo was the perfect choice to help HERC grow its top-line revenue through specialty-market opportunities.”
