Hertz Equipment Rental Corp. has named equipment rental industry veteran and former CEO of Sunbelt Rentals Bruce Dressel chief operating officer. Dressel, who will report to Larry Silber, HERC president and CEO, is a key addition to HERC’s senior management team as it prepares to be separated from Hertz Global Holdings as a stand-alone company.
As COO of HERC, Dressel will focus on leading the sales and operations team and driving growth in North America. Dressel has many years of experience in the equipment rental industry and more than 30 years in leadership and senior management roles. As president and CEO of Sunbelt Rentals, Dressel grew the company from 24 to 195 locations during his tenure. After leaving Sunbelt in 2003, Dressel was chief sales officer for ADS, a provider of equipment and logistics support solutions to the Department of Defense and federal agencies. Since 2013, Dressel has been consulting within the equipment rental industry.
“We are very pleased to welcome Bruce to the HERC senior leadership team,” said Silber. “Bruce has proven experience growing businesses in the equipment rental industry. He’s a catalyst for growth, and I am confident that his experience and leadership, together with our existing team, will help us realize our growth strategy as well as drive financial performance.”
“I look forward to working with the team to build a great future for the organization," said Dressel.
Silber, a 30-year Ingersoll Rand veteran, was named HERC president and CEO last month.
