Terex Aerial Work Platforms has hired Simon Meester as Genie vice president of global sales and marketing. In this position, Meester will have global responsibility for leading the business’ sales, commercial operations and marketing teams. The goal will be to strengthen Genie’s reputation as an innovator and leader in the global industry, as well as developing deeper customer relationships and improving the company’s commercial operations capability.

“The Genie brand has a leading reputation and position in the global marketplace, and in this role, Simon is positioned to continue to grow our organization and opportunities in all the industries we serve,” said Matt Fearon, Genie president, Terex AWP. “His teams will take the lead in developing and implementing future solutions and initiatives that proactively address customers’ needs and expand on our ongoing commitment to the success of their business.”

Meester joins Genie from Eaton Corp. where he was vice president and general manager of Eaton’s Industrial Control Division. He previously worked for 15 years in various global and regional roles with Caterpillar and Sandvik AB, with increasing levels of responsibilities. Meester has global experience in the construction equipment business and lived and worked in Europe, the Middle East, India, China and the United States. He has an MBA from the University of Surrey in the U.K., and a bachelor’s degree in automotive engineering from Hogeschool van Arnheim in Nijmegen in the Netherlands.

Jacco de Kluyver, Terex AWP vice president, sales and marketing, EMEAR, now reports directly to Meester.