Hertz was again named title sponsor of the 2014 British MotoGP, the British edition of the motorcycle racing world championship being held at Silverstone, Aug. 28-31. As title sponsor, Hertz will benefit from media exposure through a range of branding opportunities, including at trackside, bridge, starting point, winners’ podium and more. Hertz has been the car and equipment rental supplier for the event since 2010.
“To have Hertz on board as title sponsor once more for the 2014 British MotoGP gives me great pleasure,” said Pau Serracata, managing director commercial area, Dorna. “It not only shows the strength of our continued collaboration, but also the benefits and advantages the sponsorship of such a popular world-renowned racing event can have.”
Hertz is based in Naples, Fla.
