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  • Jul 1, 2014
    Article
    RERMAG

    Service on Demand  

    With more competition, rental customers expect faster response, more communication and remote diagnosis. Now!...More
  • May 1, 2014
    Article
    RERMAG

    Beyond Dispute: Computerization's Role in Issue Resolution  

    Resolving a rental dispute comes at a cost. It takes time, effort and money; three resources that would be better used to operate your business....More
  • Apr 1, 2014
    Article
    RERMAG

    Measure, Manage, Improve: Winning Against the "Goliaths"   1

    For a smaller rental company to succeed, it needs to look at key measurements and aggressively manage its performance....More
  • Marvin Faulk
    Apr 1, 2014
    Article
    RERMAG

    Remembering Marvin Faulk

    Woody Weld remembers his friend and mentor Marvin Faulk, a giant of the boom truck industry....More
  • Mar 14, 2014
    Article
    RERMAG

    For Rental Companies, Safety is Everything   1

    RER interviewed a number of rental companies about their aerial safety practices, including NES Rentals, Sunbelt Rentals and Metrolift. Here’s a look at what those companies are doing to ensure safety at the rental center and on the jobsite....More
  • Feb 11, 2014
    Article
    RERMAG

    Ahern and Snorkel’s New World   3

    Not only has Don Ahern defeated a hostile takeover effort and brought Ahern Rentals out of bankruptcy, he and his group are also bringing aerial maker Snorkel back to life....More
  • Feb 25, 2013
    Article

    Rainmakers of Rental Industry: The Sales Reps Role 2

    Much has been made of the significant role of sales people in the rental industry during the past several years and rightly so. Sales folks are the driving force of your business and our industry — the rainmakers. The success of a rental business rises and falls on the backs of its sales people....More
  • Jan 1, 2013
    Article

    Rental Industry Forecast to Surpass $32 Billion in 2013  

    For many industries and individuals, the economy of the past several years has been devastating. These are facts to which no one is immune. Consumed by the uncertainty of both the United States and other global economies, many industries have suffered crippling financial losses and as a result millions of workers have lost their jobs....More
  • Nov 1, 2011
    article
    RERMAG

    The RER 100 Turning of the Tide

    Energy is the essence, the lifeblood we cannot live without. Other than food and water, nothing is more essential to human existence, and without it,...More
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Commentaries and Blogs
It Takes a Time and Collaboration to Reach 20 Million
by Michael Roth
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