When the United States economy sank into recession companies of all kinds scrambled to stabilize their situations. For many rental businesses this meant trimming staff, adjusting rates and letting inventory age without replenishment. These actions often had to be taken quickly, with little time to manage a transition....More

The topic of rental penetration has been a popular one lately and not many in the rental industry would dispute the accepted view that rental penetration is growing. It seems to be a consensus now that the number is around 50 percent, maybe a bit north. There are various studies that support this view. None are absolutely definitive, since this is an inexact science, but this view is generally accepted....More

Much has been made of the significant role of sales people in the rental industry during the past several years and rightly so. Sales folks are the driving force of your business and our industry — the rainmakers. The success of a rental business rises and falls on the backs of its sales people....More

When you go out to lunch with Ron Chilton, you may not make it to the restaurant before he stops at a ditch on the side of the road. Because if Chilton passes by somebody working in a trench or ditch without the correct shoring in place, he can’t pass up an educational opportunity that might save somebody’s life....More