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Maximizing Profits from Your Rental Fleet

Imagine if you were able to turn the cost and investment structure of your business back 20 years to 1993. Gasoline was $1.16 per gallon. The Dow Jones Index was 3,650. Movie tickets were $4 each. The SUV craze was sweeping America and you could buy a brand new Chevy Blazer or Ford Explorer for about $16,500.

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Apr. 22, 2013

blog

The Impressive Things about Bauma

I just returned from the Bauma trade fair in Germany. It’s the third time I’ve attended it and I’m even more awestruck than the previous times and I’ll explain why as I go along in this blog....More
Apr. 19, 2013

Article

RERMAG

Maximizing Profits from Your Rental Fleet

Imagine if you were able to turn the cost and investment structure of your business back 20 years to 1993. Gasoline was $1.16 per gallon. The Dow Jones Index was 3,650. Movie tickets were $4 each. The SUV craze was sweeping America and you could buy a brand new Chevy Blazer or Ford Explorer for about $16,500....More
Apr. 18, 2013

Article

RERMAG

The Other Side of Rental Penetration

The topic of rental penetration has been a popular one lately and not many in the rental industry would dispute the accepted view that rental penetration is growing. It seems to be a consensus now that the number is around 50 percent, maybe a bit north. There are various studies that support this view. None are absolutely definitive, since this is an inexact science, but this view is generally accepted....More
Feb. 25, 2013

Article

Big, Ugly, Dirty and Mean – and Life Saving: Trench Shoring Knowledge

I hope you all enjoy the cover story in this issue about National Trench Safety, a look at an interesting specialized niche in the world of equipment rentals. NTS is less than 10 years old, yet has grown to 17 branches. The company’s key players have worked together for much longer — many of them for more than 20 years — tracing their time together to the Plank Co., NES, United Rentals and now NTS....More
Feb. 25, 2013

Article

Rainmakers of Rental Industry: The Sales Reps Role

Much has been made of the significant role of sales people in the rental industry during the past several years and rightly so. Sales folks are the driving force of your business and our industry — the rainmakers. The success of a rental business rises and falls on the backs of its sales people....More
Feb. 25, 2013

Article

Outpacing the Economic Forecasts: Benno Jurgemeyer, Harry Schneider, Graham Hood & Pat DeVitto's Expectations

For RER’s January forecast edition, we interviewed more than 50 rental companies and rental industry suppliers and present several of them here....More
Feb. 25, 2013

Article

RERMAG

National Trench Safety focuses on Safety in the Trenches

When you go out to lunch with Ron Chilton, you may not make it to the restaurant before he stops at a ditch on the side of the road. Because if Chilton passes by somebody working in a trench or ditch without the correct shoring in place, he can’t pass up an educational opportunity that might save somebody’s life....More
Feb. 15, 2013

Article

RERMAG

Solutions by Computer Offers Enhanced Touchscreen and e-Sign Programs

Rental software provider Solutions by Computer has optimized its Enfinity rental management system for touchscreen displays that utilize Microsoft Windows 7 and Windows 8 operating systems....More
Jan. 31, 2013

Article

Thompson Pump Launches Social Media Program

Thompson Pump, a leading provider of portable diesel-driven pumps, has launched a social media program designed to provide the company with a greater online presence, as well as improve stakeholder communications and corporate branding. Thompson Pump is now active on Facebook, Twitter and YouTube. To visit its social media pages, go to:...More
Jan. 30, 2013

Article

Frank Manfredi's 2013 Rental Industry Forecast

Propelled by the economic uncertainty of the past several years, the U.S. equipment rental industry is expected to surpass $32 billion in 2013, according to rental industry consultant and president of Mandelein, Ill.-based Manfredi & Associates, Frank Manfredi....More