About Us

RER is the Voice of the Industry

RER has been the acknowledged source of information on the rental industry since 1957. Editor Michael Roth is an expert in the industry and has authored hundreds of feature articles, visited hundreds of rental centers and manufacturers, and written thousands of news stories. He leads an awardwinning editorial team that delivers hard-hitting industry news—from fast breaking stories about major players to new product launches and marketing strategies.

Integrated & Innovative Marketing Solutions

RER provides totally integrated marketing programs giving marketers access to rental professionals wherever they search for suppliers or business information. RER magazine, its Web site, the RER Reports and RER Product Wire E-newsletters, online and print Buyer’s and Rate Guides, Industry Calendar of Events, focused Supplements and Special Reports all serve the information needs of rental professionals in different ways and give marketers innovative ways to reach their audience.

Circulation with Buying Power

RER reaches 21,204 subscribers that spend $21.8 billion on rental industry equipment annually. This circulation is comprised of individuals responsible for the greatest amount of business potential in each important market segment—providing advertisers with the largest and most valuable audience.

Innovative Product Award

The Rental Equipment Register Innovative Product Award honors excellence in new product development in the equipment rental industry.

This prestigious award showcases the most innovative product introduced between August 1, 2013, and July 31, 2014, and recognizes the talent and commitment of the people involved in every aspect of development, from concept through sales.

Entries must be postmarked or submitted by October 1, 2014.

Connect With Us

Search 3.8+ million listings
Buyers' Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Rental Rate Guide

Rental Rate Guide 2014

Available Exclusively Online! Interested in suggested rental rates for hundreds of categories of equipment? You need RER's 2014 Rental Equipment Rate Guide.

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