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Better Days

Although booms and bubbles don't seem to be on the horizon — except in some oil-producing areas — 2014 looks upbeat for most rental companies and their customers.

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Apr 13, 2014

Article

Construction Employment Continues Upward Climb

Construction employment expanded in 175 metro areas, declined in 106 and was stagnant in 58 between February 2013 and February 2014, according to a new analysis of federal employment data released this week by the Associated General Contractors of America....More
Apr 13, 2014

Article

Construction Equipment Dealers Slow to Migrate to Digital Marketing, AED Study Finds

Construction equipment dealers are transitioning away from traditional marketing methods towards digital marketing, but at a slower rate than other industries, according to a new survey....More
Jan 31, 2014

Article

RERMAG

Ahern Brings Energy and Capital to Snorkel 1

When Ahern Rentals was going through its Chapter 11 process, I heard from a number of detractors who predicted the end for the North American rental industry’s largest family-owned rental company, or I should say the end of Ahern’s controlling ownership in the company he created....More
Jan 7, 2014

blog

The Platinum Equity-Volvo Rents Acquisition DECODED 1

As the second mega-transaction announced within the rental industry in the past 24 months (remember the United-RSC merger in December, 2011?), the announcement of the $1.1B acquisition of Volvo Rents by Platinum Equity came as another huge news bulletin for us all. ...More
Jan 3, 2014

Article

RERMAG

Better Days

Although booms and bubbles don't seem to be on the horizon — except in some oil-producing areas — 2014 looks upbeat for most rental companies and their customers....More
Jan 3, 2014

Article

RERMAG

The Rental Economy is a Different Reality

This month’s cover story, beginning on page 14, presents a forecast for 2014 from the point of view of rental companies. It’s not an overall view of the economy because that is something completely different....More
Dec 17, 2013

Article

RERMAG

Raising the Super Boom: RER Announces 2013 Innovative Product Awards

Terex Aerial Work Platforms wins this year’s Innovative Product Award with the highest-reaching self-propelled boomlift ever engineered....More
Dec 16, 2013

Article

RERMAG

Innovation, Apples and ... Hershey Bars? 1

This year’s Innovative Product Award entries were an eclectic lot. An award for such a wide-ranging diverse industry as rental equipment can make it difficult for voters who are not comparing apples to apples, much less pears. For example, one participating judge commented that it was difficult deciding what was more innovative, a 180-foot boomlift or a toilet jack....More
Nov 21, 2013

Article

RERMAG

The Customer Segmentation Approach

In preparation for this month’s cover story I visited Cleveland Brothers, a Caterpillar dealer that covers western and central Pennsylvania, northwestern West Virginia, and a bit of western Maryland. It’s an area that in the past few years has had the benefit of an oil-and-gas boom that came along and really ignited when the area was in the middle of a recession....More
Oct 10, 2013

Article

RERMAG

Positive Forecast for the Mid-Teens 2

Assuming that the U.S. government doesn’t remain shut down for months, plunging the U.S. and world economy into the worst recession since the Great Depression of the 1930s, prospects for the rental industry look pretty solid for the next few years....More