Most Recent Blog Posts

Jan 26, 2010

Remembering the Man Named Hotch

Writing obituaries is a necessary part of the profession of journalism, and not a particularly fun one, especially when it involves someone you knew....More
Dec 18, 2009

A Vote of Confidence for the Rental Industry

Sumitomo Corp. has acquired a minority ownership in Phoenix-based Sunstate Equipment. This news will be up shortly on RER's website at
Nov 17, 2009

Rental Hall of Fame Honors the Right Stuff

Over the past few years, the American Rental Association has inducted quite a few worthy people into its rental Hall of Fame. Industry pioneers such....More
Nov 02, 2009

Third-Quarter Earnings Slides Knock Share Values Downward

After a second round of third-quarter 2009 financial results were released last week, the RER Reports Stock Block reported declines by all but two of....More
Oct 07, 2009

Baby You Can Drive My Mini-Excavator

The report that came out last week from IHI Global Insights (see more detail at
Sep 18, 2009

Fleet Management is Adapting and Re-Packaging Existing Capabilities

When the phone isn't ringing at a business, the company can increase its sales efforts to try to make it ring more by chasing business aggressively....More
Aug 10, 2009

On the Way to the Forum

I highly recommend you check out the AED Executive Forum in Chicago, Sept. 10-11. I've gone almost every year since the forums started about a decade....More
Jul 17, 2009

Are You the Smartest?

For those of you who are CEOs or owners of your companies, let me ask one question: Are you the smartest person in your company? Some of you probably....More
Jun 30, 2009

A Place in History1

One of my “bucket list” items is to visit every one of the 50 states and to really get a feel for the culture and the people that live in each state....More
Jun 17, 2009

Phone Therapy and Business Revival2

I've been vocal about the importance of the sales staff of rental companies continuing to market the services of your company and getting in front of....More
May 28, 2009

Fresh Blood and Energy1

Those of you who regularly read RER Reports, our weekly electronic newsletter — which you can access at and subscribe for free —....More
May 14, 2009

Thoughts From an Investor About Rental Rates3

Thoughts From an Investor About Rental Rates A lot of people have asked me to write about the current rental rate situation, which is, by many....More
May 07, 2009

Recession Issues are Universal1

Since people are always asking me about how everybody else is doing across the country, in advance of the publication of the RER 100 report -- which....More
Mar 31, 2009

Going Green Can Enhance Profitability

The economy is in recession, stocks are down, business is down, consumer confidence is down, yada, yada, yada. We all know these things by now, right....More
Mar 20, 2009

John Deere's On It1

After traveling recently to Phoenix, Ariz., for a John Deere Construction....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
What's Rent Talk?

Rent Talk is the premier blog of Rental Equipment Register Magazine

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