Most Recent Blog Posts

May 18, 2011

The RER 100 Turns 25!

The RER 100, which will be released next week, showed, to quote RSC's CEO Erik Olsson — and a nod to Charles Dickens — a tale of two halves. Most of....More
Apr 29, 2011

Is Social Media Worth the Effort?

Why should you bother with social media? One of the first things I suggest is take a look at the habits of teenagers. I have a teenage son and he....More
Mar 10, 2011

You Don't Need a Weatherman

After two very slow years at the Rental Show, it was quite a different story this time around. The attendance numbers have yet to be released as we....More
Feb 22, 2011

A 17 Percent Gain is Good News1

So far in 2011 the news I'm hearing from most rental people has been pretty good. I'm looking forward to taking the pulse of the industry at the....More
Jan 25, 2011

Good Times for Equipment Development

Forr those who didn't make it to World of Concrete this year – and I didn't run into any rental people there last week except Don Ahern who was there....More
Dec 16, 2010

Why Didn't I Think of That?

Do you ever see a new product or invention and think to yourself, “That's so obvious, why didn't I think of that first?” That happens to me all the....More
Dec 10, 2010

Is Russia the Next Great Rental Frontier?

I participated in the first national rental conference in Russia earlier this month. About 50 Russian rental companies participated, and speakers,....More
Nov 11, 2010

Four Hours to Save a Life

I know absolutely nothing about Declan Sullivan, a Notre Dame student who recently was killed when operating a hydraulic scissorlift at 50 feet in....More
Oct 08, 2010

Economists at AED Executive Forum Predict Slow Growth for Equipment Industry

Two eminent economists predicted growth, albeit slow, for the U.S. economy, construction equipment and equipment rental industries in the latter half....More
Aug 23, 2010

United/AMECO Partnership Has Far-Reaching Implications

Last week United Rentals and American Equipment Co., now more commonly known as AMECO, announced a joint venture with fascinating implications for....More
Jul 13, 2010

Frankly Speaking

Frankly Speaking I remember the very first American Rental Association trade show I attended back in 1990. I don't recall specifically what city it....More
Jun 24, 2010

Traffic Congestion Slows Rental Companies' Productivity

Is there anybody out there who doesn't hate traffic? Of course not. When I'm in a hurry to get somewhere and I'm slowed down by a lot of traffic –....More
Jun 07, 2010

Volvo's OptiShift Saves Fuel and Stress1

I had the opportunity a couple of weeks ago to go to Sweden and visit some Volvo Construction Equipment facilities. One of the highlights was getting....More
Apr 29, 2010

Was the First Quarter the Trough?

United Rentals, Rental Service Corp. and Hertz Equipment Rental Corp. all sustained double-digit revenue drops in the first quarter of 2010 compared....More
Apr 22, 2010

40th Earth Day Reminds Us Environmental Awareness is Good for Business

Earth Day turns 40 today. And environmentalism is more chic than ever. Forty is the new 20, you know. But Earth Day reminds us of far more than the....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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