Most Recent Blog Posts

May 14, 2009

Thoughts From an Investor About Rental Rates

Thoughts From an Investor About Rental Rates A lot of people have asked me to write about the current rental rate situation, which is, by many....More
May 07, 2009

Recession Issues are Universal

Since people are always asking me about how everybody else is doing across the country, in advance of the publication of the RER 100 report -- which....More
Mar 31, 2009

Going Green Can Enhance Profitability

The economy is in recession, stocks are down, business is down, consumer confidence is down, yada, yada, yada. We all know these things by now, right....More
Mar 20, 2009

John Deere's On It

After traveling recently to Phoenix, Ariz., for a John Deere Construction....More
Mar 18, 2009

Get Out on the Jobsite

It's abundantly clear the recession is going to be here for a while. Obviously rental companies have to adjust to changing conditions and challenges....More
Mar 09, 2009

Not ARA's Fault Attendance Lagged

Attendance was down at The Rental Show last week but it certainly wasn't a surprise. Some exhibitor personnel was obviously frustrated as one could....More
Feb 25, 2009

Who Will Come to the Rental Show?

Next week is the ARA show and there is a strong expectation among vendors that turnout will be sparse. I have no inside information on the matter, I....More
Feb 18, 2009

Volvo Rents Franchise Convention Provides Support for Individual Owners

Last weekend I had the opportunity to attend Volvo Rents' 2009 Franchise Convention in Palm Springs, Calif., and I continue to be impressed by the....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Brandey Smith

Brandey Chewning Smith joined RER magazine in 2001 as managing editor. Since then she has written thousands of articles covering the rental equipment industry, and its people, products, events and...
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