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by Michael Roth Jan. 25, 2011

Good Times for Equipment Development

Forr those who didn't make it to World of Concrete this year – and I didn't run into any rental people there last week except Don Ahern who was there....More
by Brandey Smith Dec. 16, 2010

Why Didn't I Think of That?

Do you ever see a new product or invention and think to yourself, “That's so obvious, why didn't I think of that first?” That happens to me all the....More
by Michael Roth Dec. 10, 2010

Is Russia the Next Great Rental Frontier?

I participated in the first national rental conference in Russia earlier this month. About 50 Russian rental companies participated, and speakers,....More
by Michael Roth Nov. 11, 2010

Four Hours to Save a Life

I know absolutely nothing about Declan Sullivan, a Notre Dame student who recently was killed when operating a hydraulic scissorlift at 50 feet in....More
by Michael Roth Oct. 8, 2010

Economists at AED Executive Forum Predict Slow Growth for Equipment Industry

Two eminent economists predicted growth, albeit slow, for the U.S. economy, construction equipment and equipment rental industries in the latter half....More
by Michael Roth Aug. 23, 2010

United/AMECO Partnership Has Far-Reaching Implications

Last week United Rentals and American Equipment Co., now more commonly known as AMECO, announced a joint venture with fascinating implications for....More
by Michael Roth Jul. 13, 2010

Frankly Speaking

Frankly Speaking I remember the very first American Rental Association trade show I attended back in 1990. I don't recall specifically what city it....More
by Michael Roth Jun. 24, 2010

Traffic Congestion Slows Rental Companies' Productivity

Is there anybody out there who doesn't hate traffic? Of course not. When I'm in a hurry to get somewhere and I'm slowed down by a lot of traffic –....More
by Michael Roth Jun. 7, 2010

Volvo's OptiShift Saves Fuel and Stress

I had the opportunity a couple of weeks ago to go to Sweden and visit some Volvo Construction Equipment facilities. One of the highlights was getting....More
by Michael Roth Apr. 29, 2010

Was the First Quarter the Trough?

United Rentals, Rental Service Corp. and Hertz Equipment Rental Corp. all sustained double-digit revenue drops in the first quarter of 2010 compared....More
by Brandey Smith Apr. 22, 2010

40th Earth Day Reminds Us Environmental Awareness is Good for Business

Earth Day turns 40 today. And environmentalism is more chic than ever. Forty is the new 20, you know. But Earth Day reminds us of far more than the....More
by Michael Roth Mar. 31, 2010

You Can't Beat Jobsite Prevention

During a recent conversation with a general manager of an aerial equipment rental company I asked him if his sales staff or delivery drivers ever get....More
by Michael Roth Feb. 17, 2010

Upbeat Attitudes at Rental Show Could Be Good Sign

I admit I didn't know what to expect as I headed to Orlando for last week's Rental Show. Those of you who read our January issue, in which rental....More
by Michael Roth Jan. 26, 2010

Remembering the Man Named Hotch

Writing obituaries is a necessary part of the profession of journalism, and not a particularly fun one, especially when it involves someone you knew....More
by Michael Roth Dec. 18, 2009

A Vote of Confidence for the Rental Industry

Sumitomo Corp. has acquired a minority ownership in Phoenix-based Sunstate Equipment. This news will be up shortly on RER's website at www.rermag.com....More
Contributors

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Brandey Smith

Brandey Chewning Smith joined RER magazine in 2001 as managing editor. Since then she has written thousands of articles covering the rental equipment industry, and its people, products, events and...
View all Contributors
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