Most Recent Blog Posts

Jul 01, 2016

Finding Locations and Using Your Software 

Despite the degree of consolidation in the equipment rental industry, it’s always encouraging to see the still vibrant regional independent companies....More
Jun 01, 2016

A New Approach to Customer Satisfaction 2

Seems like customer satisfaction surveys are all the rage these days. You call a company on the phone for whatever reason and you’re invited to stay....More
May 01, 2016

Encouraging Trends on the RER 100 12

While there seems to be plenty of jobs going on right now, with non-residential, residential – especially multi-family – and other kinds of....More
Apr 01, 2016

Incentives that Might Give you an Edge 11

Of course, finances matter, and giving employees the opportunity to get a share in the company’s success is a big part of employee satisfaction and a....More
Mar 01, 2016

Stay Safe and Keep the Faith 6

More and more people are getting trained in aerial work platform safety and it can never be emphasized enough how important it is....More
Feb 01, 2016

Niches, Lions and a Lift Named Lucille 8

It’s not every day when somebody calls a rental center and says they want to rent “Lucille.”....More
Jan 01, 2016

A Few Ways of Looking at 2016 6

As we begin a new year, every company has its expectations, budgets and projections, and in the rental business, a lot has to do with how the economy....More
Dec 01, 2015

Ingenious Ideas and the Power of the Broom4

All these products start from ideas, often from customers asking for different capabilities that aren’t there yet. Then comes the hard work of....More
Nov 01, 2015

Engine Education and Job Ready 26

Now that Tier IV machines are getting out there on jobsites, I’m particularly interested in the reaction of rental companies. Some are saying the....More
Oct 01, 2015

Expect the Unexpected 

The new “normal” is to expect the unexpected. The first 15 years of this century should have taught us that much at least....More
Sep 01, 2015

Selling the Concept of Preparation8

While nobody wants to see tragedy strike, the reality is that natural disasters and electricity outages result in opportunities for the rental....More
Aug 01, 2015

Challenges in Building and the Fickle Stock Market11

No matter what part of the country you live in, environmental consciousness and regulations such as LEED are taking hold and will sooner or later be....More
Jun 22, 2015

An Investment Boosts Confidence in the Rental Industry9

Jana Partners, a major investment firm, has acquired a 6-percent ownership stake in United Rentals. This show of confidence in United Rentals has....More
Jun 22, 2015

Highlights from a Great Year11

It was definitely a great year for the RER 100. Starting at the top, United Rentals came close to $5 billion in rental revenue, more than doubling....More
Apr 03, 2015

Defining Your Business Can Go a Long Way10

While sometimes rental operation descriptions aren’t fully defined or inclusive and many rental companies are hybrids to one degree or another, in....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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