Playing the Devil's Advocate


There’s no doubt it’s an optimistic time in the world of equipment rental. I’ve talked to quite a few rental people in the past month or two and their customers are doing well and have high expectations for the coming year. You can read our article about rental predictions in The Rental View of 2018 and the sentiment is almost universal. Also our interview with Baird & Co. economist Mig Dobre reflects an optimistic view as well do the results of the Baird/RER ...

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What's Rent Talk?

Rent Talk is the premier blog of Rental Equipment Register Magazine


Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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