Paul Allen Joins Custom Equipment as Northeast Territory Manager
Custom Equipment LLC has named Paul Allen Northeast U.S. territory manager. Allen will provide support to customers in the Northeast region, where the company has a growing presence.
Paul Allen brings his years of experience in sales and rental to Custom Equipment's Hy-Brid Lifts.
Custom Equipment LLC has named Paul Allen Northeast U.S. territory manager. Allen will provide support to customers in the Northeast region, where the company has a growing presence. Allen will focus on continuing the expansion and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissorlifts.
“Paul is a great asset for our team,” said Dan Schneider, Custom Equipment LLC vice president of sales. “With a growing construction industry, we needed someone who can continue to give our customers in that region the attention and support they need to be successful.”
“Allen has more than 10 years of sales experience selling and renting into the construction industry. He has worked at Altec Industries, NES Rentals and most recently Admar Supply Co.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
