Hy-Brid Lifts Announces Director of Sales for South-Central United States
Hy-Brid Lifts announces Gary Coke as director of sales covering the south-central United States. Coke’s responsibilities include providing customer support as well as continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.
“I am excited to join this team and look forward to the opportunity to work with past and future customers,” Coke said. “Coming from equipment manufacturing, I understand the importance of quality equipment and customer service backed by a solid service department. After meeting the Hy-Brid Lifts team and seeing all of the new products in the pipeline, it’s no surprise that this company is continuing to grow, and I look forward to being a part of that growth.”
Coke brings 19 years of industry experience to his new role, largely derived from his time in equipment manufacturing with SkyJack. He spent a majority of his career in sales with a strong emphasis on customer relationships and going above and beyond for every customer.
“The entire Hy-Brid Lifts team is excited to have Gary on board to serve the south-central United States. Gary has a wealth of sales and rental industry knowledge that will strengthen our ability to serve our customers,” said Dave Wanta, Custom Equipment LLC vice president of sales. “Gary Coke is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”
For more information: Hy-Brid Lifts, 2647 Highway 175, Richfield, Wis. 53076 www.hybridlifts.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.