Terex and ESPN Wide World of Sports Complex Announce Strategic Alliance
Terex Corp., the manufacturer of Genie-branded products, signed a long-term strategic alliance with ESPN Wide World of Sports Complex to be the official lift equipment provider to the ESPN Wide World of Sports Complex at Walt Disney World Resort in Lake Buena Vista, Fla. Terex announced the deal this week at The Rental Show in Las Vegas.
Genie lift equipment provides solutions to ESPN Wide World of Sports Complex for a variety of application needs on a daily basis. Genie scissor and boomlifts are regularly used as elevated platforms for cameras and camera operators to tape and broadcast sporting events at the sports complex. The lifts are also used to perform ongoing maintenance at the 255-acre site. Additionally, Terex-branded light towers will light popular runDisney races that take place throughout the theme parks each year.
“ESPN Wide World of Sports Complex already uses Genie lift equipment,” said Matt Fearon, president, Terex Aerial Work Platforms. “By being the official lift equipment provider to ESPN Wide World of Sports Complex, it allows us to highlight the various applications and capabilities of our quality equipment at a variety of events across the complex.”
“We are excited to have Terex as a new sponsor at ESPN Wide World of Sports Complex,” said Tom Wolber, senior vice president, Disney Sports Enterprises and Downtown Disney. “Terex produces an outstanding line of lift products, which are key instruments in the sports industry, and this relationship helps us ensure that our athletes, teams and coaches have the very best experience at ESPN Wide World of Sports Complex.”
To commemorate the sponsorship, Terex custom painted a new Genie S-60X telescopic boom as a way to inaugurate the alliance. It is a one-of-a-kind airbrushed boom by renowned artist Tim Norris. The boom’s unique sports-themed motif is interwoven with special Disney-inspired details that highlight the relationship between Terex and ESPN Wide World of Sports Complex. The boom will be on display at the sports complex when not in use.
“We are thrilled about this new relationship with ESPN Wide World of Sports Complex and look forward to working with them in the upcoming years,” said Fearon. “Our new alliance is one of the many exciting opportunities we have ahead of us to strengthen the Genie and Terex brands globally.”
Terex Corp. is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer-driven solutions for many applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries.
The ESPN Wide World of Sports Complex hosts more than 350 events a year and is the leading multi-sport venue for amateur and professional sports in the nation, accommodating 70 different sports and athletes from more than 70 countries. Designed to take youth sports to the next level, the 255-acre facility features multiple competition venues, including Champion Stadium, the HP Field House, the Jostens Center, the Hess Sports Fields, a track and field facility, a tennis complex and a baseball/softball sportsplex. It is also home to the ESPN Innovation Lab, a real-world testing ground for the ESPN Emerging Technology Group that develops ground-breaking on-air products like Ball Track and ESPN Snap Zoom, as well as development of its new 3-D television channel.
