MEC Promotes MacFarland and Waller, Hires Aerial Industry Veteran David Baxter to Leadership Team
MEC Aerial Work Platforms, a leading provider of innovative solutions for the aerial industry, announces three major executive promotions – that of Brian MacFarland to executive vice president; Kyle Waller as vice president, parts and product support; and David Baxter, vice president, marketing and product management.
MacFarland joined MEC in 2020 and has served as vice president, parts, and service. In this role, MacFarland will oversee MEC’s sales, marketing, and operational teams to ensure a world-class experience for MEC’s customers. Prior to joining MEC, MacFarland was general manager and president at Equipment Parts Wholesale leading the company through its eventual sale to TVH. MacFarland started in the AWP industry in 1995 with UpRight, gaining progressive responsibilities over seven years in parts and service. MacFarland is a veteran of the U.S. Marine Corps and will continue to report to MEC’s president David White, who will oversee the Finance, Engineering, and Human Resources teams.
Coinciding with this realignment, MEC announces the promotion of Kyle Waller as vice president, parts, and product support. Waller started with MEC in 2020 and has served most recently as director of parts and prior to that as Central Region sales and business development manager. Before joining MEC, Waller spent two years at Amazon in operations management and five years with Genie Industries in sales and business development roles. Waller will report to Brian MacFarland.
MEC also announces David Baxter as vice president, marketing & product management. In this role, Baxter will oversee MEC’s product development and positioning along with MEC’s marketing communications team. Baxter brings more than 10 years of experience as vice president marketing and product strategy at Harmar Mobility LLC, a medical device manufacturer and more than 17 years in marketing, product management and strategic planning in the MEWP industry at JLG and UpRight. Baxter will report to Brian MacFarland.
David White, MEC President commented, “Brian MacFarland has proven to be a savvy commercial and operational leader for MEC and has been instrumental in our rapid growth. Brian’s appointment will help lead MEC’s evolution as a premier Aerial Work Platform supplier to the rental industry.”
“I am honored to take on an expanded role and look forward to helping our team increase MEC’s value to our customers and drive the next phase of our growth,” said MacFarland. “As part of that team, Kyle brings strong customer and product knowledge to the critical parts and service role. His leadership, energy and industry familiarity will help streamline and expand MEC’s aftermarket services. I am excited to welcome David Baxter back to the AWP industry and to the MEC team. David’s marketing and product development and voice-of-customer experience will help MEC refine and expand its innovative product lineup.”
For more information about MEC and its products, visit www.MECawp.com.