Kubota Corp. has appointed Masato Yoshikawa as the new president of Kubota Tractor Corp., based in Torrance, Calif. Yoshikawa is a 32-year Kubota veteran and most recently held the position of general manager, corporate planning & control department for Kubota Corp., headquartered in Osaka, Japan.
During his tenure with Kubota, Yoshikawa spent nearly 13 years in U.S.-based assignments, most recently as president, Kubota Credit Corp., from 2003-2007. In that capacity, Yoshikawa played a significant role in developing the retail credit segment of KTC’s business, which has greatly influenced the company’s growth in recent years.
“Kubota Tractor Corporation has experienced tremendous growth over the last few decades and I am proud to be a part of its history,” said Yoshikawa.
He follows former KTC president, Yuichi (Ken) Kitao, who served as president from January 2011 to October 2013, prior to his recent appointment as general manager, Farm and Utility Machinery Division for Kubota Corp.
“KTC’s business growth has great momentum due to a forward-looking and tactical company vision, combined with continuous innovation and expansion of Kubota product offerings,” Yoshikawa added. “Our recent introduction of Kubota Hay Tools and Spreaders, for example, will both enable our dealers to expand their individual businesses, and also provide our valued customers with comprehensive, trusted Kubota product solutions, all in one place.”
Kubota Tractor Corp., Torrance, Calif., is the U.S. marketer and distributor of Kubota-branded equipment, including a complete line of tractors, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles.
