General Equipment Co. Appoints Pieter Jansen as European Sales Manager

General Equipment Co. has appointed Pieter Jansen as European sales manager. In his new position, Jansen will be responsible for the development and coordination of sales and marketing activities for General Equipment throughout Europe.

Jansen offers more than 32 years of extensive experience in the construction and equipment rental markets. His focus aligns well with General Equipment’s core product lines, which include light construction and rental equipment.

“Pieter will be a major asset as we look to increase our presence in Europe,” said Dennis Von Ruden, president of General Equipment Co. “We’re dedicated to hiring the highest level of talent, and his experience will be key to introducing our quality products to new markets.”

General Equipment is a family-owned manufacturer of earth augers, ventilation blowers, asphalt cutters and surface preparation equipment.