Liebherr Construction Equipment Names Manager of Parts Marketing

Liebherr Construction Equipment Co. this week announced that Michael Balella joined the company in the newly created position of manager – parts marketing. This new role will work closely with the Liebherr dealer organization to further enhance opportunities to increase sales and improve customer service for after-market repair parts.

Balella will coordinate parts pricing on competitive items and add additional product offerings to support Liebherr’s market presence in the United States as a manufacturer of premier quality, heavy-duty construction equipment.

“We conducted a national search to find someone that met our requirement for experience from both the manufacturer and customer perspective,” said Duane Wilder, president of Liebherr Construction Equipment Co. “Mike’s background in market development and parts sales with a competitor that is an international manufacturer, coupled with his earlier rental and small contractor experience, will prepare him for this new role.”

Bob Bollinger, parts manager, will continue in his present role with responsibility for inventory levels and order fulfillment.

Liebherr is a global manufacturer of construction machinery, and a supplier of advanced technical products and services in many other business sectors. The Group’s parent company is Liebherr-International AG, which is based in Bulle, Switzerland, and owned entirely by members of the Liebherr family.