Interviews

Interviews with important figures in the equipment rental industry.

Highlights

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Aerial/Lifting

Interview with Brad Boehler: Expansive Platform Space

Sept. 5, 2019
RER interviews Brad Boehler – president, Skyjack about new autonomous technologies, telematics, railing heights on scissorlifts, new ANSI training standards, hybrid trends and...
Reachmaster B35 EB over ledge and down.png
Aerial/Lifting

Interview with Ebbe Christiansen: Let the Equipment Think!

Sept. 2, 2019
RER interviews Ebbe Christiansen, president of Reachmaster about anti-entrapment systems, load sensing and the new ANSI standards, how seat belts saved millions of lives and more...
Wynne RER Wynne-ReadyLink.jpg
Business & Technology

Interview with Robert Gray: Real Business Value

Aug. 8, 2019
Robert Gray, vice president of sales & marketing, Wynne Systems, talks about the company’s new features such as MobileLink, ReadyLink and its new acquisition, Dispatching Solutions...
Orion Image dispatch center_Orion Soft.jpg
Interviews

Interview with Patrice Boivin: Web Portal Trend is Taking Off

Aug. 3, 2019
RER talks with Patrice Boivin, CEO of Orion Software, about its enhanced web portal, web-based forms for technicians, notifications to mobile devices, and more.
Alert Job Costing New Logo.jpg
Interviews

Interview with Alert’s Kara Longmire: Reducing Touch Costs

July 31, 2019
RER interviews Kara Longmire, co-president & CEO, Alert Management Systems about its new interfaces to SmartEquip & Rouse Analytics, its Job Costing Module, improved online options...
Graphic by Sycor Americas
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Interviews

Interview with Sycor Americas’ Larry Miller: Profit Margin Calculation

Oct. 16, 2018
Returning to our series of interviews with software manufacturers, Larry Miller, principal business development manager, rental and service industry, Sycor Americas, talks about...
Photo by Custom Equipment
A Custom HyBrid lift at work in a stairwell
Interviews

Interview with Custom Equipment’s Justin Kissinger: A Ladders-Last Approach

Oct. 14, 2018
RER interviews Justin Kissinger, vice president of marketing, Hy-Brid Lifts by Custom Equipment about the benefits of a low step-in height, tool trays and pipe racks to help load...
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Interviews

Interview with Bronto Skylift: Taller and Taller

Oct. 10, 2018
RER interviews Janne Pulkkinen, vice president North America; Johanna Kulmala, marketing manager, and Alan Hoffman, sales manager, Bronto Skylift about fleet management, the wind...
Photo by Snorkel
The Snorkel Guard is a valuable safety feature
Interviews

Interview with Snorkel’s Matthew Elvin: Platform Load Sensing

Oct. 7, 2018
RER interviews Snorkel CEO Matthew Elvin about electric scissors, engine-mounted generators on boomlifts, growing international demand for aerial work platforms, the benefits ...