Manitou Launches Special Brand Name for its Attachments

Manitou Group, a worldwide manufacturer of material handling, mobile elevating work platforms, and earthmoving equipment, is launching a new brand dedicated to its attachments called Manitou Group Attachments. The new brand is intended to simplify and harmonize the attachments offer for users.

     As a continuation of its program to streamline and optimize its offering, Manitou Group has decided to rename its global attachment offer two months after achieving this harmonization with its spare parts. Now designated under the “Manitou Group Attachments” brand (previously Edge and Manitou), attachments designed in Italy, the United States, and India are adapted to the many markets targeted by the group. In particular, the offering addresses agriculture, construction, mining, or logistics applications.     

     This single brand will equip the forklifts, telehandlers, compact loaders, articulated loaders, and backhoe loaders manufactured by the group for the three brands: Manitou, Gehl, and Mustang by Manitou.

     Wim Roose, global product line manager for attachments, explained the change: “Our goal is to respond to all of our users’ needs in a more coherent way. Providing a complete solution with quality service and the perfect attachment for their needs is our priority. Thanks to our design office, which is dedicated entirely to attachment design, we are able to respond to all requests, including on the niche markets.” 

     By pooling all of its resources, Manitou Group has optimized its attachment offer in order to provide increasing levels of performance and innovation for its customers in the daily use of their machines. This offer is now easy to identify with a new logo on all 1,300 references across 17 product categories.