U.K.’s Quick Reach Buys Big Genie Booms to Drive Expansion
After placing a multi-million-pound order at the recent Intermat show in Paris, U.K.-based aerial and telehandler rental specialist Quick Reach has taken delivery of four Genie Z-80/60 and four Genie ZX-135/70 articulating boomlifts. The company also chose five-year Genie Service Solutions “Full Service” contract for the maintenance of the new Genie ZX-135/70 models.
Quick Reach has plans to grow the company.
“Looking to expand nationally in the coming months, whether organically of through the acquisition of companies that share the same core values, our recent investment in these big Genie booms confirms our vision to grow our business and fleet beyond the current fleet holding of over 1,000 machines,” said David Barton, co-founder and director of Quick Reach. “With a central emphasis on how we deal with people – be they customers, colleagues, suppliers or the wider community – looking forward, we take continued encouragement from our relationship with Genie and strive to have longevity and success in the market we serve.”
Barton explained the company’s decision to take out full service contracts on Genie ZX-135/70 units.
“These models are technically sophisticated and require specialized skills to keep them properly maintained,” he said. “Thanks to the ‘Full Service’ option that includes two annual visits, maintenance according to the recommended service intervals, as well as the replacement of parts performed by Genie experts for the next five years, we have the peace of mind in knowing that our new machines will be fully operational at all times.”
