Hertz Dayim Equipment Rental to Launch Qatar Operations

Hertz Dayim Equipment Rental will launch operations in Qatar as part of a joint venture between Hertz Equipment Rental Corp., Dayim Holdings and Phoenix Project Development WLL of the Al-Attiyah Motors & Trading Group. Following a successful four-year partnership providing equipment rental in Saudi Arabia, Hertz Dayim will now rent and sell equipment and tools to construction and industrial markets in Qatar.

Hertz Dayim plans to open its first Qatar location in Doha, which is expected to attract huge spending in construction and infrastructure to support its staging of the FIFA World Cup in 2022. Qatar announced earlier this year it plans to invest $182 billion on public projects during the next five years to prepare for the massive international event.

Hertz Dayim’s services are designed for projects such as stadium building, metros, ports, rail, roads, drainage systems, expressways, and petrochemical projects. It offers earthmoving, aerial, material handling, power generation and electrical equipment, air compressors and more. The company also offers fleet management services and safe operation equipment training to its clients.

Phoenix Project Development will provide Hertz Dayim with a variety of services to help grow the business, including contacts with local and international companies and corporations to help provide a sound base for operating in Qatar.

“With Qatar’s planned infrastructure megaprojects over the next five years, Hertz Dayim Equipment Rental is well positioned for expansion into the Gulf State,” said Francis Early, international vice president, HERC. “Hertz Dayim’s aim is to provide first class, value-added equipment rental solutions to the country’s construction and infrastructure development industry.”

“Regional expansion is a major strategic objective for Hertz Dayim Equipment Rental and I believe that Qatar is the right place to begin this expansion,” said Prince Khalid bin Bandar bin Sultan, chairman of Hertz Dayim Equipment Rental. “Infrastructure and construction sectors in Qatar are expected to see massive growth because of the FIFA World Cup in 2022, leading to heavy demand for construction equipment and related services. Regional presence will give scale to our business, as well as the flexibility to move fleet across different Gulf Corporation Council markets. We are confident that we will replicate the success of the Saudi business across the GCC and this is just the first step in that direction.”

Hertz Equipment Rental Corp., based in Naples, Fla., is No. 3 on the RER 100 and has about 340 locations in the United States, Canada, China, France, Spain and Saudi Arabia.