Ruthmann Reachmaster Expands North American Presence with New Hires

Ruthmann Reachmaster has welcomed Tom Goyer, Robin Paeper and Samantha Ayala-Linan to its team.

With decades of experience in the aerial equipment industry, Goyer has been with Ruthmann Reachmaster since 2018, and is promoted to vice president. Ebbe Christensen, president, said, “In addition to Tom’s extensive experience in sales of truck mounted aerial equipment, this appointment will leverage his operational and management experience as we grow. The whole industry has faced global supply chain and logistical issues. We have met these challenges with growing sales. This has emphasized the need for management structure in order to be able to react quickly to market changes.”

Since 2020, Goyer has held the role of vice president of truck-mounted sales.

 “I look forward to becoming a more integrated part of daily management efforts,” Goyer said

Paeper was hired as western region and national account manager. “Robin will operate out of Los Angeles expanding our activities in the region, as well as servicing our national accounts. He brings immense industry experience from a long career as manager for national rental companies,” said Christensen. 

Paeper said, “I am excited to join the Ruthmann Reachmaster team, whom I have known for many years. Our combined vision for the future includes the growth of regional and national activities, this represents a great opportunity to promote the company’s range of specialty aerial equipment and glass manipulators.” 

Christensen added, “We have sales coverage on the west coast through Wirant Sales, however, adding Robin to further lead these efforts reflects our focus on getting closer to our customer.”

Ayala-Linan was hired as sales and marketing coordinator. She will begin her new role at Ruthmann Reachmaster at the Porter, Texas, headquarters. She will serve as a liaison for the company’s growing activities in Mexico.

The company has experienced profitable growth as the result of the merger between Ruthmann NA and Reachmaster Inc., and by becoming part of Time Manufacturing Co. By strengthening infrastructure and teams as the company continues to hire, the company is well positioned to meet demand while providing personal and professional service, the company said.