Photo provided by the O'Neal family
677c0d566fa2d69eecfa0bf4 Don Oneal

Rental Industry Veteran Don O’Neal Dies

Jan. 6, 2025
Born in Fort Worth, Texas, April 25, 1947, he joined his father’s business A-1 Rental in the Dallas/Fort Worth area after graduating from University of Texas.
Photo provided by the O'Neal family
677c0d566fa2d69eecfa0bf4 Don Oneal

Rental industry veteran Don O’Neal died January 3 in Grapevine, Texas, at the age of 76. Born in Fort Worth, Texas, April 25, 1947, he joined his father’s business A-1 Rental in the Dallas/Fort Worth area after graduating from University of Texas. Together they grew A-1 into a powerhouse in the DFW market. The O’Neals sold A-1 to Fort Lauderdale, Fla.-based NationsRent in the late 1990s. O’Neal became president of NationsRent.

After several years, O’Neal left and moved back to Colleyville, Texas, in the DFW area. After a couple of years, O’Neal opened RentalOne in the DFW Metroplex, along with his son Mike and other family members. The O’Neals recently sold RentalOne to Texas First Rentals.

O’Neal is survived by his wife years, Elizabeth O’Neal of Colleyville, Texas; his son, Mike O’Neal and wife, Mia; his daughter, Tiffany Alvarez and husband, Chad; grandchildren Austin Alvarez and wife, Abbey; Wes Alvarez and wife, Taylor; Caroline O’Neal, Hooper O’Neal, and Jaxon O’Neal; great-grandchildren Weston Alvarez and Cal Alvarez.  

A Celebration of Life Service will be held at Cross City Church in Euless, Texas, Saturday, Jan. 11 at 2:00 p.m. The family requests that in lieu of flowers, donations may be made to Cross City Church, in Euless or the MD Anderson Cancer Center. The family adds that blood donations extended O’Neal’s life and suggests people consider becoming a blood donor at Carter BloodCare.

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.