Genie has named Ben Bradshaw, a veteran of the equipment and rental industry, its new executive vice president of North America sales. Bradshaw has more than two decades of experience at leading rental companies, including his most recent role as a senior vice president. Bradshaw’s sales leadership experience, combined with his background in the rental industry and strong focus on understanding his customers’ needs, will add to the strength of Genie’s current team, the company said.
Throughout Bradshaw’s career, he has cultivated a reputation for constructing robust teams and fortifying partnerships, Genie said. Bradshaw also has deep roots in the industry. His father, the late Bob Bradshaw, spent 22 years at Genie before retiring as regional vice president of sales for the West Coast. Bob Bradshaw’s father, also named Bob, spent nearly 40 years in the equipment rental industry at Shepherd Machinery.
“I’m excited to be a part of the Genie team, where my role centers on understanding and addressing our customers’ needs,” Bradshaw said. “I’m eager to collaborate closely with them and understand how we can continue to make an already great brand even better.”
Genie also named Will Westley, who joined Genie in 2022, global vice president of sales transformation & operations. Westley will focus on leveraging best practices to ensure an industry-leading customer experience globally. Sharbel Kordahl will succeed Westley as vice president of sales for the EMEA region.
“For nearly 60 years, since Bud Bushnell founded Genie in 1966, our customers have been at the center of what we do,” said Matt Treadwell, Genie vice president of global sales. “These changes support that customer-first focus and will help us strengthen our commitment to delivering not only the quality products our customers need from us, but also the quality customer experience and support that sets Genie apart as an industry leader, and true partner.”
