Steve Watts Joins Haulotte as VP of Aerial Work Platform Sales

Haulotte North America appointed Steve Watts vice president of sales for its Aerial Work Platform division. Watts joins the company from Snorkel, where he most recently served as vice president of sales and marketing and before that as vice president of distribution development.

Watts has more than 30 years of experience in the construction equipment industry. He is expected to play a key role in driving North American sales strategies to generate demand and achieve revenue objectives. Watts will report directly to Claude Fuger, general manager of North America.

“I have no doubt that Steve’s extensive experience and impressive resume of establishing and developing strong customer relationships in our industry will make him a great leader for our sales team and a strong asset for our ambitions,” Fuger said.

Watts will be based at Haulotte’s Virginia Beach, Va., headquarters.