Hertz Equipment Rental Corp. appointed Elizabeth Higashi, CFA, vice president of Investor Relations in preparation for the planned separation of the business into a stand-alone publicly traded company later this year. Higashi will be responsible for all aspects of the company’s investor relations program, including serving as the principal contact with the investment community.
Higashi will report directly to Larry Silber, president and CEO, and is based in the company’s Bonita Springs, Fla., headquarters. Hagashi has more than 30 years of experience in financial communications and investor relations with Fortune 500 companies including roles with Horizon Pharma, IMCERA Group, SFN Companies and The Times Mirror Co. She was most recently president of Higashi Advisors and was previously a principal at Sard Verbinnen & Co.
“Elizabeth brings a demonstrated record of success in broad-based financial, investor and business communications across multiple and diverse publicly traded companies,” said Silber. “I am delighted that HERC will benefit from her expertise as we build programs and drive initiatives to retain, attract and grow our debt and equity investor base as an independent company. In addition, her comprehensive business knowledge and experience will be valuable in advancing HERC’s overall reputation and financial performance.”
