Honnen Equipment Co., the authorized dealer for John Deere Construction & Forestry Equipment in the Rocky Mountain region, has appointed Mike De Martin to chief financial officer. De Martin will oversee all finance, accounting, information technology and sales administration functions for all 10 Honnen locations within Colorado, Wyoming, Utah and Idaho. He brings more than 30 years of financial management experience with 15-plus years in the heavy construction, mining and equipment industries.
De Martin started his career in the apparel manufacturing and distribution industry in various financial positions before transitioning to the construction industry where he held progressive financial and operations management positions with Rogers Group, Boral Limited and Power Equipment Co.
