Sims Crane Names Senior Vice President of Business Development

Sims Crane & Equipment, a leader in the crane and heavy transport industry, named Mark Hollister senior vice president of business development. A veteran of the construction equipment and crane industry with more than 35 years of experience, Hollister’s expertise includes sales, management and operations. 

“Mark has a proven track record of training and motivating sales teams in our industry, and we are confident he will bring his enthusiasm and successful strategies to our organization,” said Dean Sims II, vice president of marketing for Sims Crane. “This strategic hire is in line with our growth objectives for the next five years.”

Hollister was previously senior vice president of sales and marketing at Norco LLC, a manufacturer of construction attachments and mobile biomass processing equipment. He also previously served as vice president/general manager of the Southeast for Nortrax Inc., a John Deere company and distributor of heavy construction equipment.

Tampa, Fla.-based Sims Crane & Equipment Co. is No. 45 on the RER 100.