JLG Industries last week announced it has re-branded its comprehensive offering of services under a single name, Ground Support, which will become the new umbrella brand for JLG’s parts, training, used equipment sales, reconditioning, repair and maintenance services, financing and technical support services.
“JLG has invested significant time and resources during the past several years developing services and product offerings that our customers need to keep them productive every day,” said JLG president Craig Paylor. “These efforts have resulted in the most comprehensive, global aftermarket and financial services package in the industry, so the time was right for this new brand to reflect the full scope of what we bring to our customers — everything on the ground to keep you in the air. We believe that Ground Support is more than a new brand, it’s a unifying concept for all JLG team members in how we treat our customers. We will do whatever it takes to keep you working. Whether it’s quality financial assistance, repairing and reconditioning of equipment, responsive field service and training or convenient online parts ordering, I’m confident our customers can see the evidence of that.”
Several JLG service offerings will be renamed. Several parts offerings have been marketed under the PartsPlus brand, which will be replaced by JLG Aftermarket Parts, including genuine JLG replacement parts, rebuilt parts, accessories and attachments, tools and supplies, and competitive OEM parts. JLG will utilize multiple distribution centers and expects to be able to continue its 98-percent fill rate.
JLG Training will replace TrainingPlus, offering training in multiple languages, through various service, parts and warranty training courses. JLG trains equipment operators through train-the-trainer courses or through operator safety training, and also provides product training for equipment sales staff. JLG’s training curriculum features focused, hands-on learning and is available at company-owned facilities or on location.
In the financing area, JLG has helped its customers secure financing through its Access Financial Solutions division, offering structured loans and leasing services. JLG Financial Solutions will replace the AFS brand.
JLG will also replace its ServicePlus brand, which was introduced several years ago to provide equipment repair services to JLG equipment owners. As the business has progressed, it has become evident to JLG officials that these service operations were an extension of JLG’s equipment service expertise. The ServicePlus locations will be re-branded as JLG Service Centers, including refurbishment and reconditioning, repair and maintenance, machine inspection services, mobile service, pre-owned equipment sales, re-rental fleet, operator training and emergency and same-day parts service. JLG is currently operating four service centers in North America, six in Europe and seven in Australia and New Zealand.
Ground Support also includes JLG’s call centers, which the company will expand by more than 50 percent in 2008.
