Manitex International Launches Marketing Alliance with Allied Machinery
Allied Crane & Machinery, Mesa, Ariz. -based sister company to Acme Lift, last week ordered 20 17-ton boom truck cranes from Manitex International, worth about $2 million. The order is the first under a recently initiated strategic marketing alliance designed to significantly increase the penetration of Manitex boom truck cranes to end users in North America through a re-rent program.
“Allied has an extensive range of Manitex cranes and the re-rent program allows end users access for project-specific activities, or as a first introduction to the Manitex product before purchase from our dealers,” said Andrew Rooke, president and chief operating officer for Manitex International. “While this order is for our 17-ton crane, we believe the re-rent program will drive increased usage and demand for all our cranes as more users gain an appreciation for their capabilities and then progress to utilize additional products from our extensive range.”
Manitex also provides rough terrain forklifts and special mission-oriented vehicles.
Allied Crane & Machinery is a wholesale provider of re-rental Manitex boom trucks from 17- to 50-ton capacity. The cranes are available anytime throughout the United States and Canada from a 48-state network of rental and sales partners, including 41 Manitex dealers.
Allied is a sister company to Acme Lift, which provides re-rental opportunities of large aerial work platforms.
“The Allied re-rent fleet provides a solution for our partners by allowing them to access our nationwide fleet,” said Woody Weld, owner of Allied Cranes & Machinery. “This allows our partners to profitably meet customers’ needs without having to purchase equipment until they have a sufficient volume of activity. We purchase Manitex boom trucks because of their superior engineering, strong resale value and excellent customer acceptance.”
Weld told RER the re-rent option is particularly attractive to crane and general equipment rental companies. “In a down market people don’t want to spend money so it’s a preferable solution compared with large capital expenditures,” Weld said. “For example, they have a customer who needs a crane for four months but doesn’t have the capital or credit for such a large purchase.”
The Manitex 1770C boom trucks have a three-section boom that can be extended up to 70 feet and can be outfitted with a 29-foot fixed jib or a 40-foot two-section telescoping jib. Front-bumper stabilizers are available for 360-degree operation. Allied carries a wide range of Manitex boom trucks, from the 1770C to the 50-ton 50110S with enclosed, air-conditioned operation stations. The Allied fleet has booms ranging from 70 feet to 124 feet with 110-foot booms and jibs ranging from 29 feet to 55 feet. The cranes are custom-mounted on Sterling, Peterbilt, Ford and Navistar chassis equipped with engines of up to 410 horsepower, with automatic or manual transmissions.
Many of the Manitex cranes in the Allied fleet were designed for specific industries, such as wire line units for oil and gas and power line construction cranes, with long booms, aerial remotes and man baskets.
