HERC Acquires Leading Italian Power Generation Rental Company

Hertz Equipment Rental Corp. has acquired Rent One Italy, one of the leading power generation companies providing power to telecom and event companies throughout Italy. Based in Casole d’Elsa, Siena, Italy, Rent One Italy will complement HERC’s established Hertz Energy Services Division.

Founded in 2007, Rent One Italy specializes in serving customers in the event and telecom businesses, especially mobile phone companies, including Vodafone and Wind; the Italian Football Championships and Ferrari team events.

The acquired business had 2009 revenues of about €2.7 million (about U.S. $3.9 million). The acquisition was made by HERC’s European business unit for an undisclosed amount and will be integrated into HERC’s European operations.

“Rent One Italy has a solid reputation in the telecom and events industry and Hertz’s acquisition of Rent One is a great fit with our energy services division,” said Gerry Plescia, president of HERC. “Rent One supports Hertz’s strategy of diversifying its energy services division into new regions while providing Hertz access to telecom and event customers needing power generation and climate equipment.”

HERC, based in Park Ridge, N.J., is No. 4 on the RER 100 and has about 325 locations in the United States, Canada, China and Europe.