United Rentals Launches Automated Online Equipment Rental Ordering System

July 29, 2016

United Rentals launched an online service that allows renters to browse, price, reserve and schedule equipment through any Internet-enabled device.

United Rentals launched an online service that allows renters to browse, price, reserve and schedule equipment through any Internet-enabled device. Available immediately, the service, which automates selection, order, confirmation and payment process, is open to any North America-based individual or company.The new service automatically checks inventory availability at the branches closest to the jobsite and inputs order details directly into the rental enterprise system. The customer selects the rental dates, delivery and payment options, and if desired, can call or live-chat for assistance.“We are committed to satisfying each customer’s job requirements with the best choice, easiest access and highest availability,” said Chris Hummel, chief marketing officer, United Rentals. “Sometimes this means adopting a very consultative approach, but it can also mean delivering a streamlined approach for customers who know exactly what equipment they need. As digital transactions have become the norm in many industries, we’ve created a self-service shopping experience that is information-rich, mobile friendly and simple to use for those renters who want to operate in a more digital manner.”

Features include:

Search function that locates equipment by category, subcategory and location;
Instant quotations, with the ability to optimize budget by tweaking dates, equipment models and rental terms;
Interactive calendars that indicate in real time whether an item is available for the requested dates and location;
Flexible options such as will-call at the branch versus delivery and pickup, and Rental Protection Plan coverage;
Payment choices, including corporate accounts and credit cards;
Optional telephone verification of order details by the supplying branch prior to delivery; Emailed confirmations, online order tracking and order histories;
Desktop and mobile access including an app for smartphones and tablets. United Rentals, No. 1 on the RER 100, offers construction and industrial equipment rental, trench safety, temporary power, climate control, fluid transfer, tool management and technology services.

United Rentals, No. 1 on the RER 100, offers construction and industrial equipment rental, trench safety, temporary power, climate control, fluid transfer, tool management and technology services.