Photo by Michael Roth, RER
American Rentals Tony Murray

American Rentals Continues Growth, Acquires Cole Equipment in Riverside, Calif.

Jan. 12, 2022
Cole Equipment, which was originally a Volvo Rents location, has been in business for more than 17 years, primarily serving dirt contractors from a large single location.

American Rentals continues its strategic growth plan by acquiring Cole Equipment Inc. in Riverside, Calif. Cole Equipment, which was originally a Volvo Rents location, has been in business for more than 17 years, primarily serving dirt contractors from a large single location.

American Rentals is headquartered in Long Beach, Calif. The acquisition of Cole effectively complements American Rentals’ plan for growth in the Inland Empire area of southern California and bringing it closer to its goal of operating in each county in southern California.

“This acquisition adds substantial fleet and knowledgeable new team members to service American Rentals growing customer base,” said American Rentals president Tony Murray. Between its current locations, American Rentals continues to see double digit growth year over year, Murray said.

“This is just a step in our expansion over the next 12 months for American Rentals,” Murray said, adding that he is working on another acquisition. “This acquisition has been very successful and aids our continued growth by adding a centralized location in a metropolitan area with convenient freeway access allowing our fleet to serve more commercial locations.”

With five stores located in the Los Angeles, Orange, San Bernardino, San Diego and Riverside counties, American Rentals can serve customers anywhere in Southern California. Visit www.american-rentals.com