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Herc Rentals Acquires Texas Multi-Location CBS Rentals

Aug. 17, 2021
Herc Holdings has entered into a purchase agreement to acquire the assets of CBS Rentals, a 14-location equipment rental company based in Conroe, Texas.

Herc Holdings has entered into a purchase agreement to acquire the assets of CBS Rentals, a 14-location equipment rental company based in Conroe, Texas. The transaction, subject to customary closing conditions and regulatory approvals, is expected to close before the end of the year.

CBS is a full-service general rental company with about 190 employees and 12 locations across Texas, with additional branches in Carlsbad, N.M., and Kingsport, Tenn. The acquisition of CBS expands Herc Rentals’ presence in Texas – one of the largest equipment rental markets in North America – to 38 physical locations, providing general, construction and industrial and specialty equipment rental solutions and related services.

“I look forward to welcoming CBS Rentals to Team Herc,” said Larry Silber, Herc president and CEO. “Like Herc Rentals, CBS has more than 56 years of history, substantial equipment rental experience and a strong reputation for exceptional customer service, top-quality equipment and operational excellence. Our combined teams and resources position Herc Rentals to be a preeminent equipment rental partner across Texas servicing a diverse mix of construction, industrial and government customers. With many of its locations in major metropolitan markets, the addition of CBS supports our long-term strategy to achieve greater density and scale in select urban markets across North America to better serve both our local and national customers.

“We expect the acquisition to be accretive to earnings in the first year. We remain well-positioned to pursue growth through a variety of initiatives, including investment in key fleet categories, greenfield branches and acquired operations, while maintaining our commitment to a sound financial footing.”

The acquisition was the second major purchase of a rental company in Texas for Herc, which acquired Houston-based Champion Rentals at the beginning of the year.

CBS Rentals is No. 57 on the RER 100. Herc Rentals, based in Bonita Springs, Fla., is No. 3.

About the Author

Michael Roth | Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.