Sinoboom Shows New Products at Bauma, Signs Deal with Falcon Lifts

Sinoboom is making an substantial impact at bauma Munich, with its largest stand to date featuring a diverse range of products suited to a wide variety of usage scenarios and designed to slot effortlessly into managed fleets.

Electric power is a primary focus on the Sinoboom stand, with all but one of the models at the show exclusively battery-powered. The development of reliable environmentally friendly options for work at height has, for the last few years, been a priority at Sinoboom, aiming to balance the twin customer requirements of excellent performance with minimized environmental impact.

The 15 machines on the Sinoboom stand include numerous new and upgraded products, such as models featuring lithium batteries and AC drives, and several of Sinoboom’s heavy-capacity Plus models, from the scissor, telescopic and articulating boom lift lines.

The selection of models brought to Munich is designed to appeal to a broad range of customers in various sectors, from retail and warehousing through to industry, construction and more. Alongside the electric-powered options will be the SPA33HJ spider lift, developed in collaboration with spider lift specialists Falcon Lifts, and which has already seen uptake in the Chinese market.

Bauma Munich will be a first chance for European customers to view this flexible, bi-energy hybrid machine as it begins its debut into the European market. Another notable first will be the inclusion of 0808E scissor lifts manufactured in Sinoboom’s Polish facility, which went into production earlier in 2022.

With team members from Sinoboom’s international European, American and Australian regional subsidiaries attending bauma Munich alongside staff from the Changsha, China, headquarters, The Sinoboom stand location is FS.1002/3.

Sinoboom and Falcon partnership agreed

A wide-ranging partnership agreement has been reached between Falcon Lifts, specialist manufacturer of large spider lifts, and global MEWP manufacturer Sinoboom. The partnership follows extensive research and cooperation during the past 12 months, during which time Sinoboom launched own-branded spider lifts built by Falcon into the China market.

The new agreement was celebrated during the bauma Munich show and will see Sinoboom significantly increase its sales of large spider lifts within China, while at the same time developing sales opportunities outside China.

Sinoboom will not market its spider lifts in the U.S., Canada or Denmark. Sales of Sinoboom spider lifts across Europe will be handled by Sinoboom’s European subsidiary.

“This agreement is part of Sinoboom’s total commitment to providing its global customer base with a complete range of MEWPs,” said Susan Xu, CEO of Sinoboom. “We expect the combination of Falcon high quality design with Sinoboom’s worldwide customer base and after sales support to make this a great success.”

“The commitment by Sinoboom to this partnership will allow Falcon to take its products and development to the next stage, it is a major achievement for our company,” said sales director Brian Falck-Schmidt from Falcon Lifts.

“The adoption of large spider lifts is growing around the world and Sinoboom will now become a major supplier in this market” said Sinoboom’s Tim Whiteman, global branding director.

The new agreement is effective immediately.