Texada Adds Two Executives to Support Growth of SaaS Platform for Equipment Management

Texada Software announced the addition of two new leaders to its executive team. Ben Cox has been appointed chief product officer, and Jared Huff has been named chief financial officer. Cox and Huff join Texada as the company continues to expand its product portfolio investments and its systems and infrastructure to support accelerated growth.

Cox joins Texada from Sumeru Equity Partners, where he was an operating partner focused on products for the SaaS companies in Sumeru’s portfolio. Cox also led commercial and product strategy at Viewpoint Construction Software and has worked with product, engineering, and management teams to deliver product and customer value.

Huff joins Texada from SureSwift Capital, bringing his expertise to empowering the long-term financial success and growth of B2B SaaS businesses. Huff’s extensive experience in finance and operations within the construction, mining, and heavy equipment dealer industries will bring added vision to empower Texada’s financial and growth strategies.

“We’re honored as an organization to have such talented executives and leaders as Ben and Jared joining Texada,” said Matt Harris, Texada’s CEO. “With their passion, experience, and focus on creating extraordinary customer value, they will help us exponentially accelerate our platform innovation and effective scalability. In particular, both Ben and Jared bring extraordinary empathy for our customers and users, helping them in their day-to-day jobs through Texada’s SaaS platform.”

Texada Software provides SaaS applications for equipment rental companies, equipment dealerships, construction companies, general contractors, and equipment operators, including mechanics, logistics managers, and service technicians.