Denver-based Atlas Copco Construction Mining Technique USA, the U.S. sales company of the global provider of industrial productivity solutions, has renewed its used equipment solutions program with conversion-driven marketing agency 90octane.

The program generates leads and increases sales of used construction, mining, water well and oil & gas equipment. Prospects interested in pre-owned rigs, used components or surplus parts are connected with the appropriate sales representatives.

The targeted pay-per-click advertising portion of the program has already converted a significant number of prospects into qualified sales leads.

"The used equipment website has proven over the last few months to be our most important source of sales leads for pre-owned drills,” said Joanna Canton, marketing communications director for Atlas Copco CMT USA. “Moving forward, we aim to offer a one-stop marketplace for drilling and construction customers to buy their pre-owned equipment, as well as spare parts and aftermarket services."

Atlas Copco Construction Mining Technique USA is responsible for the sales, aftersales service and rental of equipment for surface and underground rock excavation, exploration drilling, rock reinforcement, ground engineering, water well, oil and gas drilling.

90octane is a pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design. The firm integrates these with more traditional channels to deliver custom, optimized programs.