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The Rental Show– New Orleans, LA
February 6-8, 2012

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Home Depot Rentals

Data:

  • Location:Atlanta, GA
  • Top Executive:Jim Summers
  • Stores: 1202
  • Sales in $ Millions: N/A
  • Website: www.homedepotrents.com







Overview

Taking a more analytical, selective approach to rental growth — instead of building rental departments in all new stores, analyzing each market individually, studying market trends and demographics to measure demand for rental among core customers. Housing slowdown can also stimulate home remodeling and repair, condo growth, so company prospects remain healthy. Summers plans to slow store growth and improve operational efficiencies, make departments more profitable.


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Want to know how much equipment is renting for these days? Find out in RER's original 2012 Rental Equipment Rate Guide.

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