In preparation for January RER, we interviewed dozens of equipment rental people about their outlook for the New Year. We’ll present a number of the interviews in RER Reports. Here Joel Theros of Theros Equipment talks about his customers’ optimism, rental rates, expansion plans and how partisan politics causes psychosis.
John Milne was a co-founder of United Rentals and served as that company’s president, chief acquisition officer and chief financial officer. He is now an independent consultant involved in mergers and acquisitions, financing and other services in the equipment rental and other industries. He shared his thoughts with RER from his office in New York....More
RER’s Michael Roth talks to John Gibbons, general manager of the North American rental business for Cummins Power Generation on niche rental markets, the benefits of Tier 4 engines, specking machines for the climate, and the growth of power generation rentals....More
RER interviews Ben Froland, product manager and Shelly Koeck, vertical marketing manager for Magnum Power Products on why Tier 4 has brought in a new level of performance for generators, why the power rental market keeps growing, and the benefits of propane....More
RER interviews Todd Howe, global generator products manager, Doosan Portable Power, about the importance of telematics, fuel economy
and noise level improvements, the growth of the global power-generation rental market and increased rental penetration in the generator space....More
Manny Rumao, marketing manager, portable products, Kohler Power Systems, talks about improvements in Tier 4 generators, the growth in propane power and other alternative fuels, and factors fueling the growth of the generator rental market....More
RER’s Michael Roth spoke with John Deere Power Systems’ manager of worldwide marketing Darrin Treptow about the reactions to Tier 4 in the marketplace, along with JDPS’ developments in telematics, hybridization, more efficient after-treatment technologies, improved combustion designs and drivetrain integration....More
RER is interviewing various manufacturers about customer reaction to Tier 4 products and where the industry will go from here. Mike Reinhart, marketing manager for Peterborough, U.K.-based Perkins Engines, sees huge benefits and advancements in engine technology.
RER’s July issue focuses on the higher expectations customers place on service department of equipment rental companies. One of our interview subjects was John Hofmeyer of Chicago-based Caterpillar dealer Patten Industries. Here are some of Hofmeyer’s observations....More
Brad Boehler has made his mark on the aerial rental industry since taking over as Skyjack president in 2011. Boehler sat down with RER’s Michael Roth at the recent ConExpo show to talk about his future goals for Skyjack, his thoughts about aerial safety and how he came to the aerial industry....More
Michael Roth, RER's Editor, and a panel of experts will discuss how the world needs more power all the time and talk about which segments will grow in the coming years and where will the hot spots be located....More
Rentals to energy markets have been the fastest-growing segment of the equipment rental market for the past few years and will continue to grow in the coming years. While opportunities are plentiful, it takes knowledge and relationships to be successful in these markets....More
A look at some of the “best practices” of rental companies – covering centralized dispatch, safety programs, how to manage effective outside sales staff, and effective counter operations (inside sales)....More
Tractor & Equipment Co. the Caterpillar dealer in Montana, North Dakota and Wyoming has an immediate opening for two Area Sales Managers. This position is responsible for the overall maintenance and control of the rental new prime product, rental fleet and other equipment inventory....More