U.K. rental software supplier MCS is launching a new website with refreshed company branding and logo. MCS, which was founded in 1983, has grown internationally and is looking to continue to expand as a global brand, offering the latest IT technologies, the company said.

MCS has updated its strapline to “Empowering Rental Growth”, which provides an insight into what its software and solutions bring to its customers. The new ICS brand will allow it to further develop its software and service portfolio.

“We hope that MCS’ new image and branding will reflect the future direction of our business and help us to reach out to new clients, whoever they may be,” said Guy van der Knapp, managing director. “The new website is the perfect platform to showcase our wide range of software solutions and share how widely they are being used.”

MCS spent the past few months working with a dedicated team to revamp its logo, website and brand appearance so that it is now fresh, modern and professional, solely focused on users’ needs with access to a whole new resources section dedicated to sharing free concise guides and white papers relevant to the rental industry.

MCS customers include:

  • Nixon Hire, for whom MCS streamlined transport and routing to optimize scheduled deliveries and collections. Drivers use the Transport Mobile app to capture signatures and real-time delivery and collection data. MCS also automated document scanning, storage, retrieval and traceability that improves customer service. Improved operational effectiveness with computerization of the company’s workshop logistics and mobilizing service engineers. And centralized sales CRM database with Mobile CRM app enables the entire company to access and update customer and prospect data whether at the rental center or on site visits.
  • Baldwins Crane Hire Limited, for which MCS improved credit control at the point of hire with a link to Sage 50 Accounts financial package; improved accuracy by automating the creation of hire paperwork, avoiding errors from manual data entry; rapid user uptake with a system that is easy to learn; and improved customer experience with all customer information and communication kept in one place.
  • First Response Site Service, for which MCS freed internal resources with a less labor-intensive picking process and reduced customer queries; improved efficiency by centralizing IT at the head office and elimating PCs from the warehouses, helping to streamline the operation; made the company 99 percent paperless with drivers using mobiles for deliveries, collections and exchanges; and improved responsiveness with workflow e-mail alerts being sent to the appropriate people as the hire contract status changes, ensuring nothing is missed.

Other customer testimonials are available on the website at www.mcs.co.uk