Europe’s largest equipment rental company Loxam celebrated its 50-year anniversary by installing a vast fresco on the glass façade of its group headquarters in Porte Maillot, Paris. Spanning almost 500 square meters, the specially created visual “represents the vitality that has been the Group’s hallmark over the past 50 years,” the company said.

The fresco was produced by the agency SuperCafard in association with JCDecaux Advertising. It took three days to install. Five spotlights are trained on the visual, which will now be visible to more than 50,000 vehicles per days passing through the Place de la Porte Maillot between now and the end of June.

Founded in Brittany in 1967, Loxam is now spread over 21 countries.